How to set up related products using cross promotions
In this article, we'll guide you through the steps of setting up related products using cross promotions in your Webshop.
Cross promotions allow you to display relevant products alongside another product. For example, you could promote a phone case on a phone product page. This helps customers discover useful products and can encourage them to add more items to their order.
In the website editor, go to the 'Webshop' tab.
Select 'Products'.
Find the product you want to add related products to and open it in the product editor.
Select the 'Cross promotions' tab.
Find and select the product you want to cross-promote.
Repeat this process to add any additional related products.
Review your selections and remove any products you no longer want to promote.
Click 'Update product' to save your changes.
Preview the product page on your website and check that the related products appear as expected.
Choose relevant products
Cross promotions work best when the products complement the original item. These could include:
- Accessories designed for the product.
- Products that customers frequently purchase together.
- Alternative products with similar features.
- Refills, replacement parts or other useful extras.