How to switch your personal Instagram account to a business account

In this article, we'll guide you through the steps of switching your Instagram account to a business account on mobile and desktop.

Step 1

Open Instagram and go to your profile by tapping the Profile icon in the bottom-right corner.

Step 2

Then select Edit profile.

Step 3

Click on Switch to professional account, then Next.

Step 4

Select a category that best represents your business and click Switch to professional account.

Step 5

Click the Switch to professional account button. Note that, by doing so, your account will automatically be set to public, which means everyone can follow you without approval.

Step 6

Choose Business as your account type and click Next.

Step 7

The following steps are optional:

  • Enter your contact details and click Next. If you'd prefer not to include contact information, select Don't use my contact info.
  • To share logins across Meta platforms, click Log in to Facebook and connect your Instagram Business account to a Facebook Page associated with your business. If you'd prefer not to connect a page, select Skip.
Step 8

Finish setting up your professional account by following the optional steps provided, or tap the X in the top-right corner to return to your profile.

Step 1

Open Instagram and go to your profile by clicking your Profile picture in the left-hand side menu.

Step 2

Then select Edit profile.

Step 3

Find Account type and tools.

Step 4

Click on Switch to professional account, then Next.

Step 5

Select a category that best represents your business and click Switch to professional account.

Step 6

Click the Switch to professional account button. Note that, by doing so, your account will automatically be set to public, which means everyone can follow you without approval.

Step 7

Choose Business as your account type and click Next.

Step 8

The following steps are optional:

  • Enter your contact details and click Next. If you'd prefer not to include contact information, select Don't use my contact info.
  • To share logins across Meta platforms, click Log in to Facebook and connect your Instagram Business account to a Facebook Page associated with your business. If you'd prefer not to connect a page, select Skip.
Step 9

Finish setting up your professional account by following the optional steps provided, or click the X in the top-right corner to return to your profile.

Learn more about how to switch your personal Instagram account into a business account in Instagram's Help Centre.